Social Media Marketing Learn the fundamentals of growing your audience strategically.
This course gives you a complete, beginner-friendly foundation for advertising on Facebook and Instagram. You’ll learn how to set up all your business assets correctly, understand Meta’s campaign structure, create effective ads, choose the right strategies, and launch campaigns that generate traffic, messages, and leads. The course also includes safety tips, optimisation guidance, and essential tools like the Meta pixel.
Introduction to Meta Advertising
A short overview of the course and the advanced strategies you’ll learn to elevate your social media marketing.
Lessons
Lesson 1 – IntroductionSetting up your spaces
Learn how to properly configure all Meta business assets. You’ll set up Facebook and Instagram for business, your Business Suite, your ad accounts, security settings, verification steps, and the weekly tasks required to keep everything running smoothly.
Lessons
Lesson 2 – Setting up your Facebook professional profile Lesson 3 – Setting up your meta business Lesson 4 – Why Social Media Advertising Lesson 5 – Setting up your Facebook business page Lesson 6 – Setting up your Instagram for business Lesson 7 – Writing your Instagram bio and 'I help statement' Lesson 8 – Setting up your first Ad account Lesson 9 – Setup your business on Meta Business Suite Lesson 10 – Adding a second backup admin account Lesson 11 – Securing your accounts Lesson 12 – Setting up two-factor authentication Lesson 13 – Verify your business in Meta Business Suite Lesson 14 – Your weekly to-do-list in Meta Business Suite Lesson 15 – ID Verification Lesson 16 – Review your Ad ManagerMeta Ad Campaigns
Understand how Meta campaigns work. This module explains the campaign table, the core metrics, Meta’s trust system, safety practices, and the different types of ads available. You’ll get the groundwork needed before launching real campaigns.
Lessons
Lesson 17 – Overview of Meta Ad campaigns Lesson 18 – Understanding the campaigns table and the campaign structures Lesson 19 – Understading the metrics of campaigns Lesson 20 – Safety online Lesson 21 – Building your trust with Meta Lesson 22 – Your first Ads and the Meta Point System Lesson 23 – Extra tips and precautions Lesson 24 – Reviewing your Business Suite Lesson 25 – Introduction to online ads Lesson 26 – Overview of all possible adsSetting up Ad Campaigns
A practical guide to creating your first real campaigns. You’ll build awareness and engagement campaigns, learn how to structure your ads, and select the right objective (traffic or lead generation) based on your business goals.
Lessons
Lesson 27 – Setting up your awareness campaign – campaign and ad set Lesson 28 – Setting up your awareness campaign – setup your ad Lesson 29 – Engagement campaigns Lesson 30 – Setting up your engagement campaign – campaign and ad set Lesson 31 – Setting up your engagement campaign – setup your ad Lesson 32 – Choosing your ad strategy: traffic ad Lesson 33 – Choosing your ad strategy:lead generation ad Lesson 34 – Choosing your ad strategy: how to choose between traffic and lead generation adTraffic Campaigns
A deep dive into traffic ads. You’ll learn how to design compelling creatives, work with different form tools, set up and launch your traffic campaigns, split test variations, and download your leads effectively.
Lessons
Lesson 35 – Traffic campaigns: Introduction Lesson 36 – Traffic campaigns:designing and writing your ads Lesson 37 – Traffic campaigns: Overview of the different forms to work with: Typeform, Paperform, or Facebook Instant Forms Lesson 38 – Traffic campaigns: Using Facebook Instant forms Lesson 39 – Traffic campaigns: Launching your traffic ad – campaign and ad set Lesson 40 – Traffic campaigns: Launching your traffic ad – setup your ad Lesson 41 – Traffic campaigns: Split testing Lesson 42 – Traffic campaigns: download information of your leadsMessaging Campaigns
Learn how Messaging Campaigns work to bring conversations directly into your inbox and turn chats into potential customers.
Lessons
Lesson 43 – Messaging CampaignsLead Generation Campaigns
A complete, step-by-step blueprint for creating high-quality lead ads. You’ll learn how to write effective messages, craft the right copy, build headlines, and set up two lead ads from scratch.
Lessons
Lesson 44 – Lead ads: Designing and writing your ads (part I) Lesson 45 – Lead ads: Designing and writing your ads (part II) – the structure of your message Lesson 46 – Lead ads: Designing and writing your ads (part III) – create the text copy Lesson 47 – Lead ads: Designing and writing your ads (part IV) – create the text copy Lesson 48 – Lead ads: Designing and writing your ads (part V) – create the text copy Lesson 49 – Lead ads: Designing and writing your ads (part VI) – create the headline Lesson 50 – Lead ads: Setting up your first 2 lead ads – campaign and ad set Lesson 51 – Lead ads: Setting up your first 2 lead ads – setup your adExtras
Additional tools and tactics to improve performance — including setting up your Meta pixel and adding videos to your ads to increase engagement.