Other Advertising – Promote with Google & Youtube, Pinterest, etc.
This course teaches you how to promote your business across multiple platforms beyond Meta. You’ll learn how to set up effective Google Ads and YouTube campaigns, research keywords, track conversions, optimise performance, and use Performance Max. You’ll also discover how to upload and promote videos on YouTube, create organic video strategies, build a basic SEO foundation, and attract additional traffic through Pinterest. A complete multi-channel advertising guide to expand your reach and grow your results.
Introduction to Google Advertising
Get an overview of the multi-platform advertising landscape and understand how Google, YouTube, Pinterest, and SEO complement your Meta strategies.
Lessons
Lesson 1 – IntroductionGoogle Ads
A step-by-step introduction to Google Advertising. You’ll learn how to set up your account, build search and Performance Max campaigns, find keywords, track conversions, add audiences, optimise performance, and use Google insights to scale your results.
Lessons
Lesson 2 – Setting up your Google Ad acc Lesson 3 – Setting up your Google Ad campaign (Part I) Lesson 4 – Setting up your Google Ad campaign (Part II) Lesson 5 – Looking for keywords Lesson 6 – Set up conversion tracking Lesson 7 – Add audience signals Lesson 8 – Create a search campaign to drive traffic to a website Lesson 9 – Add search themes Lesson 10 – Add more assets Lesson 11 – checklist with key actions for improving your campaign Lesson 12 – Performance Max campaigns Lesson 13 – Add negative keywords Lesson 14 – Enable recommandations Lesson 15 – Setting up your Google tags Lesson 16 – View insights Lesson 17 – The 4-step Ads Growth FormulaYoutube Ads
Learn how to upload videos, promote them as ads, and use YouTube strategically to attract both paid and organic traffic. This module also guides you in creating video content and series that strengthen your brand and bring in viewers consistently.
Lessons
Lesson 18 – Upload a video on Youtube for promotional purposes Lesson 19 – Promote videos on Youtube as Ad Lesson 20 – Explore inspirational ideas on YouTube Lesson 21 – Create videos on Youtube to attract free traffic Lesson 22 – Create Youtube video series as marketing strategyOthers
Expand your reach with SEO fundamentals and Pinterest promotion. You’ll learn how to attract organic website traffic and use Pinterest as an additional channel to drive visibility and conversions.