The Content Creation course for social media. Learn how to use tools e.g., Canva, Techsmith Camtasia and Movavi to create posts, reels and videos for all social media platforms.
This course teaches you how to create high-quality content for Instagram, YouTube, and other platforms using simple tools. You’ll learn core content principles, how to optimise your profiles, how long your videos should be, and how to design posts, reels, and videos using Canva, Camtasia, Movavi, and even PowerPoint. A complete, practical guide to producing professional content from home.
Introduction to Content Creation
A quick overview of the course, tools, and content strategies you will learn.
Lessons
Lesson 1 – IntroductionGeneral concepts
Learn the fundamentals of modern content creation. You’ll explore social media formats, how to optimise your Instagram profile, and the ideal duration for Instagram Reels and YouTube videos.
Lessons
Lesson 2 – Social media formats overview Lesson 3 – The power of your Instagram profile (part I) Lesson 4 – The power of your Instagram profile (part II) Lesson 5 – The power of your Instagram profile (part III) Lesson 6 – How long should your Instagram reels be? Lesson 7 – How long should your Youtube videos be?Canva
A full introduction to Canva as your main content creation tool. You’ll learn how to design posts, record videos, edit footage, add captions, apply effects, and enhance your videos with sound — all using simple Canva workflows.
Lessons
Lesson 8 – Overview of Canva Lesson 9 – Using Canva to create images and posts Lesson 10 – Using Canva to capture/record videos Lesson 11 – Overview of canva for creating videos Lesson 12 – Using Canva to edit/create videos Lesson 13 – Using Canva to add captions to videos Lesson 14 – Using canva to add special effects to videos Lesson 15 – Using canva to add sound to videosBoost your Instagram
Improve your Instagram presence with practical tools and techniques. You’ll learn how to use Stories effectively, create Highlights, and build Reels and Carousels using Canva, including reels with special effects.
Lessons
Lesson 16 – Using the power of Instagram stories – concepts Lesson 17 – Using the power of Instagram stories – examples Lesson 18 – Creating your Instagram highlights Lesson 19 – Using Canva to create reels Lesson 20 – Using Canva to create Instagram Reels with special effects Lesson 21 – Using Canva to create Instagram CarouselsTechsmith Camtasia
A structured introduction to Camtasia for more advanced video creation. You’ll learn how to record, edit, enhance with effects, add captions, adjust audio, and find royalty-free music and loops for your projects.
Lessons
Lesson 22 – Using Techsmith Camtasia to create videos Lesson 23 – Camtasia: Overview of Camtasia Lesson 24 – Camtasia: Add media Lesson 25 – Camtasia: Visual effects Lesson 26 – Camtasia: Camtasia assets Lesson 27 – Camtasia: Record a video Lesson 28 – Camtasia: Edit and producing a video Lesson 29 – Camtasia: Annotations and captions Lesson 30 – Camtasia: Audio effects Lesson 31 – Where to find royalty free music and video loopsMovavi
Learn how to use Movavi for fast and effective photo editing. You’ll edit, resize, remove backgrounds, add text, combine images, and retouch photos with easy-to-follow steps.
Lessons
Lesson 32 – Overview of Movavi for photo editing Lesson 33 – Using Movavi to edit photos Lesson 34 – Using Movavi to resize photos Lesson 35 – Using Movavi to remove the background to photos Lesson 36 – Using Movavi to add text to photos Lesson 37 – Using Movavi to paste a photo to a photo Lesson 38 – Using Movavi to modify a photoExtra Content Creation tips
Additional tools to expand your creativity. You’ll discover how to use Microsoft PowerPoint and Camtasia to design carousels and other visual media.