Advanced Marketing strategies on social Media
This course teaches you how to create deeper, more strategic marketing systems on social media. You’ll learn how to build the right mindset, launch your business effectively, design a clear and compliant offer, use pixels to collect valuable data, analyse your campaigns, and scale your ads based on real insights. The course focuses on clarity, strategy, and long-term growth across your social media presence.
Introduction
A short overview of the course and the advanced strategies you’ll learn to elevate your social media marketing.
Lessons
Lesson 1 – IntroductionMindset setup
Develop the mindset required for successful long-term marketing. You’ll understand the impact of your ads, how to find the right audience, and how to show up consistently with confidence.
Lessons
Lesson 2 – The impact you get to make through your ads Lesson 3 – Finding the right people with Lesson 4 – Show up like you've found them!Launching your business
A practical framework for launching your business strategically on social media. You’ll learn how to plan your launch, design your first posts, build your presence before running ads, and create engaging content during your first 7–10 days.
Lessons
Lesson 5 – How to launch your business on social media strategically Lesson 6 – Launch post strategy Lesson 7 – Building your social media presence (before launching ads) Lesson 8 – Your first 7-10 days of content Lesson 9 – Tips for when you start creating content Lesson 10 – Post engagement strategyYour offer
Build a strong, authentic, and compliant offer. This module teaches what you do and do not offer, and explains Meta’s compliance expectations so your marketing stays approved and trustworthy.
Lessons
Lesson 11 – Preparing your offer – authenticity Lesson 12 – Preparing your offer – what you do not and do offer Lesson 13 – Preparing your offer – what is compliance? Lesson 14 – Preparing your offer – compliance: what does Meta want? (Part I) Lesson 15 – Preparing your offer – compliance: what does Meta want? (Part II)The importance of using Pixels
Understand why the Meta pixel is essential. You’ll learn how it collects data, how that data improves your campaigns, and how to use it to build a long-term advertising system.
Lessons
Lesson 16 – Why using the pixel Lesson 17 – Collecting data with your pixelRetrospective
Learn how to review and analyse your weekly activities. This includes tracking your traffic ads, scaling and duplicating campaigns, reflecting on your performance through journaling, and evaluating your conversion ads.
Lessons
Lesson 18 – Reviewing your weekly activities Lesson 19 – Traffic ads: tracking, scaling, and duplicating your ads Lesson 20 – Reflecting on your ad – journaling Lesson 21 – Reflecting on your ad – examples Lesson 22 – Reviewing your conversion adsInsights and Next steps
A deep dive into optimisation and scaling. You’ll explore the energy behind your ads, how to scale campaigns responsibly, and how to read your metrics through multiple levels of detail — with clear examples to guide your decisions.